Meet Michael Morelli, founder of Morellifit! Michael has always been involved in fitness (and believe it or not was once even a very competent magician), but the journey to where he is now is an uncommon one.

Always a big believer in hard work, Michael set up a successful retail business after dropping out of college with 6 credits, and was soon working upwards of 80 hours a week to create a better life for himself. But those hours soon began to take their toll on him.

As someone who had all his life prized a lean, athletic body – looking in the mirror he realized he didn’t recognize the man looking back. Unfortunately, he wasn’t able to conjure up anything to save him from the weight, stress, and pressure of running a business. In this dark period, to cope Michael turned to alcohol, drugs and questionable behavior that not only wrecked his physique – but nearly his life in the process.

The breakdown of his marriage was the final straw. This made him get his act together, and seek out a healthier, happier life that not only would help him get back to his best, but also make a difference in the lives of as many people as possible.

So, summoning up all his drive, he proactively sought out to learn from the best in the industry – and applying his typical hard-work ethic, completed 5 fitness certifications in under 6 months. That’s when the fun started. Combining the knowledge from his courses, over 100 fitness & nutrition related books, real world training examples and intense research; Michael created the product he is known for – HIIT MAX™.

That was May 2014. And in just 18 short months, he has served his unique brand of fat-loss HIIT training to over 107,000 people. He currently looks after a team of ten hand-picked and highly-qualified coaches & nutritionists who daily deliver custom meal & training plans. He is soon to become an author with his revolutionary new carb-cycling book; ‘The Sweet Potato Diet’ and has launched his own highly-researched supplement line – ‘Primal Body’.

When he is not transforming the lives of others, Michael resides in Arizona with his fiancée, two beautiful children and dog Bubba, and lives his life every day with passion, following his own personal motto: “Love others. Be honest, protect your integrity, and live with transparency”